Scott Loftus

Creative Director

Integrated

1.Thank you: Amtrak Guest Rewards Members



The Problem:
How do you show 10 Million Amtrak Guest Rewards members appreciation for well, being members?


2. What kind of Jazz are you?



The Problem:
Xerox, wanted to showcase their business solutions to the jazz goers as title sponsor of jazz festival in downtown Rochester, NY. They didn’t really know how to approach it. With over 5000 different artists performing at the festival, Xerox, would probably be the last things on their minds.


3. So Kodak



The Problem:
Kodak’s point and shoot cameras were being threatened to be pulled from the shelves of Best Buy and Walmart. Given a month to concept, produce and place media, this campaign saved Kodak from the chopping block and raised sales by 35% in the first quarter alone.


4. Yeah, you’re that distracting.



The Problem:
Rochester, NY like many places on earth is faced with increasing numbers of accidents caused by cell phone use. There seemed to be a ton of national campaigns targeting the driver, that hadn’t been too successful locally.


5. First Ascent



The Problem:
Eddie Bauer was once know for outfitting some of the most famous expeditions in the world. Through the years, the company had lost its path. They were no longer at the top of the mountain. In fact they weren’t even close to the base.


6. Silence is Golden



The Problem:
Best Buy wanted to raise awareness that they sell cell phones in-store and online, from all the major providers.



6. Are you a Chief Optimist?



The Problem:
Xerox wanted to talk directly to several of their potential clients in healthcare, government, higher education and financial institutions on the products and services they offer that could help them develop their business solutions. Many of these institutions looked at Xerox as really just a copier company, and even less as a positive role in their businesses.


7. Little Trees



The Problem:
A lot of people recognize the shape of their product, but not the name of their product.


Reel


3M


Best Buy


Recognition


The Xerox International Jazzfest gets national and international recognition.


About me

Hi, nice to meet you.
Scotty has over 22 years of experience in advertising, marketing and developing creative interactive campaigns from across the spectrum of the industry. Throughout his career he has lead and directed creative teams from brand inception through to strategic initiatives always surpassing client objectives. Scotty has deep expertise in CRM and loyalty and has helped brands drive YOY revenue growth by applying a blend of creative and critical thinking to problem solving. Scotty has a wide breadth of creative prowess having worked with brands in industries ranging from travel, retail, healthcare, energy and financial services. Some of his client experience include Amtrak, Great River Energy, Carlson Rezidor, 3M, Lenscrafters, Master Lock, Funai, Xerox, Kodak, Aréopostale, Eddie Bauer, Best Buy, Arctic Cat, Mastercraft and Target.

Contact

Like what you see? Send me a note.

Thank you! I have received your message.

name

email

message

Contact Info

6128674516

scottloftus1@mac.com

United States