Scott Loftus—Creative Director

Integrated

1.Thank you: Amtrak Guest Rewards Members

The Problem:
How do you show 10 Million Amtrak Guest Rewards members appreciation for well, being members?

The Solution:
With over 10 million members, it’s hard to show your appreciation to each and every member of the Amtrak Guest Rewards program. Yet, Dan Peters and Sam Landman came up with a very simple idea: Create a heartfelt video of a little girl that loses her stuffed dog, and the journey it takes to get back to its owner. The video was first shared through email to all 10 million members. The video was followed up by actual give aways of the actual toy dog on-board. Each little stuffed dog had a dog tag directing the finder to the video on a microsite. Which allowed for non-members to take part in this magical story and potentially convert them new members.

2. What kind of Jazz are you?

The Problem:
Xerox, wanted to showcase their business solutions to the jazz goers as title sponsor of jazz festival in downtown Rochester, NY. They didn’t really know how to approach it. With over 5000 different artists performing at the festival, Xerox, would probably be the last things on their minds.

The Solution:
Encourage people who attended the Jazz festival to find out for themselves, the kind of jazz they were into. Xerox, created ten different styles of jazz, that split the 5000+ artists up into a more accessible way. With the help of the JazzFinder app, people could walk up to each style of jazz poster before concerts and unlock those artist, listen to their music, buy the music it if they liked it, and purchase a ticket on the spot if they wanted to watch it live. The app also allowed you to look for clues for the Find Your Jazz scavenger hunt that had major give aways, and pose and post to different social networks with some of the headliners. In addition, if people truly wanted to showcase the type of jazz that they were, photo booths were set up around the festival so that people could become that type of jazz in literal minutes. Each part of this fun experience showcased the technology and services that Xerox has to offer in a very simple way.

Poster 1

Free Jazz

Poster 2

Dixie Land Jazz

Poster 3

Modern Jazz

Poster 4

Swing Jazz

Poster 5

Acid Jazz

Poster 6

Fusion Jazz

Poster 7

B-Bop Jazz

Poster 8

Soul Jazz

Poster 9

Latin Jazz

Poster 10

Cool Jazz

Posters

At Event

JazzFinder

App

Listening Station

Jazz Fest

Photo Booth

What Type Are You?

Scavenger Hunt

Game

3. So Kodak

The Problem:
Kodak’s point and shoot cameras were being threatened to be pulled from the shelves of Best Buy and Walmart. Given a month to concept, produce and place media, this campaign saved Kodak from the chopping block and raised sales by 35% in the first quarter alone.

The Solution:
Make Kodak Moment relevant to a new generation. That’s So Kodak. Drake, Trey Songz, Pitbull and Rihanna, the voices of today and the face of this game-changing Kodak campaign.

In House

Poster

Wild Postings

NYC

Social Media

What Drake Had to Say

Consumer Trade

Banner

Web

outdoor

Times Square

4. Yeah, you’re that distracting.

The Problem:
Rochester, NY like many places on earth is faced with increasing numbers of accidents caused by cell phone use. There seemed to be a ton of national campaigns targeting the driver, that hadn’t been too successful locally.

The Solution:
Target people outside of the car, with the hope that if they call or text them, that they’ll end the conversation before it leads to an accident or worse.

Poster 1

Point of Purchase

Poster 2

Point of Purchase

Poster 3

Point of Purchase

5. First Ascent

The Problem:
Eddie Bauer was once know for outfitting some of the most famous expeditions in the world. Through the years, the company had lost its path. They were no longer at the top of the mountain. In fact they weren’t even close to the base.

The Solution:
Reintroduce Eddie Bauer as the premier outfitter of mountaineering and outerwear. Create a new line of outerwear built by mountaineering guides for guides. Partnering with some of the biggest names in mountaineering: Ed Viesturs, Jim Whittaker, Peter Whittaker, Dave Hahn, Melissa Arnot, Chad Peele, and Seth Waterfall, Eddie Bauer created an new outerwear system, the first of its kind. First Ascent.

Identity

Logo

Transit

Bus Sides

Installation

Mall Entrance

Web

Main Site

Packaging

In-store/Online

Spread

6. Silence is Golden

The Problem:
Best Buy wanted to raise awareness that they sell cell phones in-store and online, from all the major providers.

The Solution:
Partner with AMC’s across the country to make fake movie trailers, that get ruined by a cell phone ring, that remind people to turn off their phones and at the same time raise awareness that Best Buy has them.

In-Theater

Poster

Micro Site

SkiIcon

6. Are you a Chief Optimist?

The Problem:
Xerox wanted to talk directly to several of their potential clients in healthcare, government, higher education and financial institutions on the products and services they offer that could help them develop their business solutions. Many of these institutions looked at Xerox as really just a copier company, and even less as a positive role in their businesses.

The Solution:
Create a publication that would shed light, optimistically, on the products and services that Xerox has to offer. Introducing Chief Optimist. A not so normal publication that would be made to show case industry specific content in traditional printed media, and nontraditional media; i.e. app, and web based applications.

App

Chief Optimist

sample layout

second issue

sample layout

First Issue

7. Little Trees

The Problem:
A lot of people recognize the shape of their product, but not the name of their product.

The Solution:
Create a multi-media campaign that raises the brand name awareness with their current target audience and raises the brand name recognition with future customers. While reinforcing the obvious product benefit.